The circular economy is a new approach to our current linear model of "take-make-waste". It aims to minimise waste and protect our environment throughout the entire product life cycle. In essence, it is a regenerative system where resources are kept in use for as long as possible, minimising waste and pollution in the process.
E-waste refers to electronic waste generated from our everyday gadgets such as smartphones, laptops, and tablets. According to the Ministry for Sustainability and the Environment, Singapore generates about 60,000 tonnes of e-waste every year (or the equivalent of 70 mobile phones per person). Most e-waste ends up in landfills, polluting the soil, air, and water. This is where the circular economy comes in.
The idea behind the circular economy is to create a closed-loop system where products can be recycled, repaired, or refurbished, giving them a new life instead of ending up in landfills. Tech devices such as iPhones and laptops are perfect candidates for circularity as they are made out of valuable materials. If these materials were collected effectively, they could be used to make new devices with the same quality as a new one.
Ok, this all makes sense...but what I can actually do?
Traditional device ownership is often based on a "buy and dispose" mentality. It’s a learned behaviour that we need to disrupt to usher in a new era where subscribing rather than buying is the norm. We’ve seen this trend with luxury handbags, clothes and cars. There’s no surprise that tech is the next big trend here. Our goal at Circular is to revolutionise this concept by promoting a more sustainable model where devices are subscribed to rather than purchased outright. This model not only benefits the environment but also provides customers with a more budget-friendly and convenient way to access the latest technology.
Circular understands that everyone has a unique gadget lifestyle. That's why you’ll find tailored tech subscriptions to fit your individual needs. Whether you’re someone who craves the latest and greatest tech gadgets, one that prefers to stick with their trusty device for a few years, or someone who would rather a refurbished device.
Circular subscriptions aim to make your tech ownership experience more sustainable, budget-friendly, and convenient. Instead of tossing your old device (or it living out its days in your bottom drawer), it will be refurbished and recycled to minimise waste and reduce our impact on the environment.
We’re all addicted to our devices (and that is totally ok), but what we’re actually addicted to is the lifestyle they allow us to live and the connections they allow us to make.
We don’t need to own the device to do this. It's time to shift that addiction to the Cloud and embrace the forward thinking approach where we're custodians of devices for a period of time, before they're passed onto the next consumer. Join us on this journey and say goodbye to the take-make-waste cycle and hello to a more sustainable future with Circular.